Valentine One: Golden Books

Friday 7 December 2012

Golden Books

When Little Golden Books launched in 1942 at 25 cents each, they changed publishing history. For the first time, children's books were high quality and low-priced. They were available to almost all children, not just a privileged few. Little Golden Books were designed to be sturdy (a new concept), delightfully illustrated, and to be sold not only in bookstores, but department stores and other chains (another new concept).